Shannon Wilkinson is a nationally recognized expert in online reputation management and an expert witness in legal cases.
Her New York City-based firm Reputation Communications advises clients on all aspects of reputation management.
She has advised the following types of clients:
- Attorneys and law firms
- Artists
- Forbes 400 philanthropists
- Fortune 500 leaders
- Executives planning IPOs
- Federal agents and law enforcement professionals
- Investment, FinTech & financial services firms
- MBA candidates and recent college graduates
- Silicon Valley tech founders
- Venture capitalists
As a former commentator for The Wall Street Journal, her views about how leading corporations managed their crisis focused on Equifax, Ohio State University, Purdue Pharma, Sanofi, UBER and Whisper, among many others.
Reputation Communications
She is founder and CEO of Reputation Communications, a New York City agency that helps executives, professionals and their organizations build, expand, amplify, and protect their online reputation.
Reputation Communications was one of the first companies to specialize in online reputation management, after evolving beyond its original role as a public relations consultancy. It is the only online reputation management firm to specialize in the needs of influencers: individuals with newsworthy or industry-wide impact in business, politics or social issues, including clients in the Forbes 400 and Fortune 500 lists.
The seed for Reputation Communications was planted in 2008 when one of Shannon Wilkinson’s PR clients recommended her to a hedge fund with internet reputation issues. At that time online reputation management was in its infancy.
She brought to the assignment years of online promotion experience and experience in getting clients’ most current, substantive information to appear prominently on search engines such as Google. After three months, Wilkinson’s results had colleagues recommending her to other firms.
During the next two years, she began receiving more calls for assistance. When a multinational public company awarded her a year-long contract following the successful resolution of an online issue, she recognized the growing need for such services.
Soon after, the company was utilized by one of the world’s preeminent investment firms. The firm has since served a range of clients, including high net worth, high visibility innovators, leaders and rising stars.
Visit Reputation Communications.
You(Online): The Magazine
You(Online), Reputation Communications’ online reputation management resource, attracts international readers monthly.
The Essentials: Online Reputation Management FAQs, is its most popular feature.
Visit You(Online)
Author
Ms. Wilkinson is the author of How to Look Better Online: Online Reputation Management for CEOs, Rising Stars, VIPs and Their Organizations, a 50-page guide that shares insights about the Internet and social media cultures and the distinct ways they impact high-profile individuals.
This informational guide is now available on Amazon Kindle.
It is also available as a free eBook.
Blogs from Reputation Communications
LinkedIn Influencers are on the Rise. So are Their Profits.
Shannon M. Wilkinson
24 March 2025, 1:09 pm
A new Wall Street Journal article by internet culture reporter Ann-Marie Alcántara, details how dramatically LinkedIn has evolved. It began as a platform for professional networking. Now, it is a space where influencers and content creators are finding both fame and fortune. This shift represents a significant change in how users interact with the platform. The story of April Little, an HR executive from Rochester, N.Y., exemplifies this trend. Little’s journey
The post LinkedIn Influencers are on the Rise. So are Their Profits. appeared first on Reputation Communications.
AI, Google’s Changes & You
Shannon M. Wilkinson
24 February 2025, 2:51 pm
It’s crucial to be aware of how massive evolutions in the tech world are shaping the ways others see you online. AI is rapidly changing the Internet in ways that affect how you and your organization appear on Google. If you recently searched yourself and noticed that your name and organization are framed differently than they were just a few months ago, the big reason is AI. Last February, The Wall Street Journal’s Christopher Mims
The post AI, Google’s Changes & You appeared first on Reputation Communications.
Blake Lively, Smear Campaigns & Your Reputation
Shannon M. Wilkinson
20 January 2025, 4:30 pm
If you’ve followed Hollywood news since the holidays, there’s one story that’s been pretty hard to escape — the bombshell report that actress Blake Lively (one-half of a power couple with movie star Ryan Reynolds) filed a lawsuit against co-star and director Justin Baldoni. In the lawsuit, Lively accuses Baldoni and his PR team of orchestrating a smear campaign with the purpose of destroying her reputation. This all stems from Lively bringing up
The post Blake Lively, Smear Campaigns & Your Reputation appeared first on Reputation Communications.
Understanding the Internet’s Impact on Your Reputation
Shannon M. Wilkinson
15 December 2024, 3:32 pm
One of the most frequently asked questions online reputation management (ORM) firms receive is, why is this outdated/irrelevant/negative content showing up in my Google search results? Ultimately, Google’s goal is to provide visitors with the most relevant and reliable information about every topic that is searched for. AI has not changed that. That said, AI is rapidly changing the internet in ways that impact how you and your organization appear on Google. If the
The post Understanding the Internet’s Impact on Your Reputation appeared first on Reputation Communications.