Shannon Wilkinson is a nationally recognized expert in online reputation management and an expert witness in legal cases.
Her New York City-based firm Reputation Communications advises clients on all aspects of reputation management.
She has advised the following types of clients:
- Attorneys and law firms
- Artists
- Forbes 400 philanthropists
- Fortune 500 leaders
- Executives planning IPOs
- Federal agents and law enforcement professionals
- Investment, FinTech & financial services firms
- MBA candidates and recent college graduates
- Silicon Valley tech founders
- Venture capitalists
As a former commentator for The Wall Street Journal, her views about how leading corporations managed their crisis focused on Equifax, Ohio State University, Purdue Pharma, Sanofi, UBER and Whisper, among many others.
Reputation Communications
She is founder and CEO of Reputation Communications, a New York City agency that helps executives, professionals and their organizations build, expand, amplify, and protect their online reputation.
Reputation Communications was one of the first companies to specialize in online reputation management, after evolving beyond its original role as a public relations consultancy. It is the only online reputation management firm to specialize in the needs of influencers: individuals with newsworthy or industry-wide impact in business, politics or social issues, including clients in the Forbes 400 and Fortune 500 lists.
The seed for Reputation Communications was planted in 2008 when one of Shannon Wilkinson’s PR clients recommended her to a hedge fund with internet reputation issues. At that time online reputation management was in its infancy.
She brought to the assignment years of online promotion experience and experience in getting clients’ most current, substantive information to appear prominently on search engines such as Google. After three months, Wilkinson’s results had colleagues recommending her to other firms.
During the next two years, she began receiving more calls for assistance. When a multinational public company awarded her a year-long contract following the successful resolution of an online issue, she recognized the growing need for such services.
Soon after, the company was utilized by one of the world’s preeminent investment firms. The firm has since served a range of clients, including high net worth, high visibility innovators, leaders and rising stars.
Visit Reputation Communications.
You(Online): The Magazine
You(Online), Reputation Communications’ online reputation management resource, attracts international readers monthly.
The Essentials: Online Reputation Management FAQs, is its most popular feature.
Visit You(Online)
Author
Ms. Wilkinson is the author of How to Look Better Online: Online Reputation Management for CEOs, Rising Stars, VIPs and Their Organizations, a 50-page guide that shares insights about the Internet and social media cultures and the distinct ways they impact high-profile individuals.
This informational guide is now available on Amazon Kindle.
It is also available as a free eBook.
Blogs from Reputation Communications
The New PR: Online Reputation Management for Attorneys and Their Clients
Shannon M. Wilkinson
15 November 2024, 3:25 pm
Reputation management is often called the New PR. Law firms and attorneys must be alert and protect their online reputations. Not surprisingly, clients facing reputational harm online frequently turn to attorneys for guidance. They seek clarity on their legal options to eliminate negative content, identify the often-anonymous sources of such attacks, and expedite the process of removing damaging comments, if feasible. Fortunately, the digital realm offers numerous avenues for attorneys to shape and enhance their
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Amplifying Your Reputation with Podcasts, Substack & Video
Shannon M. Wilkinson
16 October 2024, 2:59 pm
Reputation management goes far beyond rebooting a tarnished online image. In a media-saturated world, there are benefits to actively amplifying our reputations — and our voices. We can all create a strategically curated, impactful public image using one, two or more widely used channels. The most successful GenZ and other influencers use them. Everyone can learn from their approach. Take Kyla Scanlon, a 27-year-old economic commentator known for coining the term “vibecession.” She’s captivated audiences
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Is Your Name Protected Online?
Reputation Communications Staff
30 June 2024, 12:00 pm
Something that always comes up in our engagements is the widespread availability of our clients’ names on the Internet for anyone to purchase and use. Someone may simply share your name, but they can also impersonate you and use your name to create false and possibly inappropriate material about you on blogs, websites, and social media accounts – much like fake news. If you own the “.com” domain for your name, as well as iterations
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How Google Helps to Suppress Slander for Victims of Online Attacks
Shannon M. Wilkinson
5 June 2024, 8:18 pm
Many people are concerned with the volume of slanderous content about people on the internet…including websites that publish such material and then extort victims to pay to have it removed. In 2021, Google announced plans to change its search algorithm to prevent predatory websites, which operated under domains like BadGirlReport.date and PredatorsAlert.us, from appearing in the list of results when someone searches for a person’s name. In Google Seeks to Break Vicious Cycle of
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