Shannon Wilkinson

Shannon Wilkinson is a nationally recognized expert in online reputation management and an expert witness in legal cases.

Her New York City-based firm Reputation Communications advises clients on all aspects of reputation management.

She has advised the following types of clients:

  • Attorneys and law firms
  • Artists
  • Forbes 400 philanthropists
  • Fortune 500 leaders
  • Executives planning IPOs
  • Federal agents and law enforcement professionals
  • Investment, FinTech & financial services firms
  • MBA candidates and recent college graduates
  • Silicon Valley tech founders
  • Venture capitalists

As a former commentator for The Wall Street Journal, her views about how leading corporations managed their crisis focused on Equifax, Ohio State University, Purdue Pharma, Sanofi, UBER and Whisper, among many others.

RC

Reputation Communications

She is founder and CEO of Reputation Communications, a New York City agency that helps executives, professionals and their organizations build, expand, amplify, and protect their online reputation. 

Reputation Communications was one of the first companies to specialize in online reputation management, after evolving beyond its original role as a public relations consultancy. It is the only online reputation management firm to specialize in the needs of influencers: individuals with newsworthy or industry-wide impact in business, politics or social issues, including clients in the Forbes 400 and Fortune 500 lists.

The seed for Reputation Communications was planted in 2008 when one of Shannon Wilkinson’s PR clients recommended her to a hedge fund with internet reputation issues. At that time online reputation management was in its infancy.

She brought to the assignment years of online promotion experience and experience in getting clients’ most current, substantive information to appear prominently on search engines such as Google. After three months, Wilkinson’s results had colleagues recommending her to other firms.

During the next two years, she began receiving more calls for assistance. When a multinational public company awarded her a year-long contract following the successful resolution of an online issue, she recognized the growing need for such services.

Soon after, the company was utilized by one of the world’s preeminent investment firms. The firm has since served a range of clients, including high net worth, high visibility innovators, leaders and rising stars.

Visit Reputation Communications.

Author


Author

Ms. Wilkinson is the author of How to Look Better Online: Online Reputation Management for CEOs, Rising Stars, VIPs and Their Organizations, a 50-page guide that shares insights about the Internet and social media cultures and the distinct ways they impact high-profile individuals.

This informational guide is now available on Amazon Kindle.

It is also available as a free eBook.

Blog Feed from RC

Blogs from Reputation Communications

How Google Helps to Suppress Slander for Victims of Online Attacks

Shannon M. Wilkinson
5 February 2024, 8:18 pm

Right to be Forgotten on GoogleMany people are concerned with the volume of slanderous content about people on the internet…including websites that publish such material and then extort victims to pay to have it removed. In 2021, Google announced plans to change its search algorithm to prevent predatory websites, which operated under domains like BadGirlReport.date and PredatorsAlert.us, from appearing in the list of results when someone searches for a person’s name. In Google Seeks to Break Vicious Cycle of

The post How Google Helps to Suppress Slander for Victims of Online Attacks appeared first on Reputation Communications.

Be Proactive About Your Reputation in 2024

Shannon M. Wilkinson
10 January 2024, 4:24 pm

Reputation CommunicationsReflecting on the most common reasons why Reputation Communications was engaged by new clients in the last year, I realized those reasons have evolved since I launched this practice over a decade ago.  At Reputation Communications, we work with a select type of clientele: leaders in their fields, VIPs, and rising stars. They require highly customized personal branding on the internet that supports their existing (or soon-to-be) high reputations. Increasingly, we are being engaged

The post Be Proactive About Your Reputation in 2024 appeared first on Reputation Communications.

Planning a Reputation Management Campaign? Read This First.

Shannon M. Wilkinson
10 November 2023, 1:04 pm

Reputation and the Modern Family OfficeOver 3 billion people worldwide now use the Internet. The world is truly a stage and you’re on it. How big or small is your role online? And what information can the world find out about you? In the digital age, search engines ensure that each of us have an online reputation whether we want one or not. Too often, that reputation is misleading or a scattered list of information, adding up to a less

The post Planning a Reputation Management Campaign? Read This First. appeared first on Reputation Communications.

Welcome to the New Season: Here’s What We’re Working On

Shannon M. Wilkinson
11 September 2023, 8:16 pm

Reputation Communications: Online Reputation ManagementThe joys of summer vacation season have come to a close — beach days, family cookouts, and long, sun-filled days are making way for cooler weather, changing leaves, and a return to productivity. For us, September is the New Season, a time during which we refocus. There are more inquiries, new engagements, faster execution of strategic plans, and a lot more content creation. We didn’t stop working in the summer, but we stepped back from

The post Welcome to the New Season: Here’s What We’re Working On appeared first on Reputation Communications.