Shannon Wilkinson has a national reputation as an expert in online reputation management. A frequent commentator for the Wall Street Journal, she has been featured in Huffington Post, Forbes.com, USA Today and The Today Show (NBC).
She is founder and CEO of Reputation Communications, a New York City agency that helps executives, professionals and their organizations build, expand, amplify, and protect their online reputation.
Reputation Communications began as a public relations consultancy. It enhanced the reputations of acclaimed Vogue fashion photographers, the world's foremost gallery representing Picasso's work and members of the Forbes 500, among other clients. Ms. Wilkinson initiated articles, interviews, feature coverage and reviews in Bloomberg, CBS Sunday Morning, Forbes, Entertainment Tonight, The Los Angeles Times, The New York Times, The Wall Street Journal, Vanity Fair and other major media outlets.
After expanding her agency’s services to encompass online reputation management (ORM), she became known as a trusted resource for clients who sought high-ranking content on Google.
Ms. Wilkinson is the author of How to Look Better Online: Online Reputation Management for CEOs, Rising Stars, VIPs and Their Organizations, a 50-page guide that shares insights about the Internet and social media cultures and the distinct ways they impact high-profile individuals.
She is currently preparing the updated and expanded 2018 edition.